Let’s say you have 1,000 subscribers.
As a business owner, you are running a promo so you send out 1,000 emails and 1,000 Facebook messages.
220 people opened your email but
800 people opened your Messenger.
Only 22 people clicked through on your email while
400 engaged with your Messenger.
Now, let's enter your average product or service price.
For example $100 with a 10% conversion in both channels.
Email will get you 2.2 sales ($220) whereas
Messenger will get 40 sales ($4,000).
See how big of a difference these numbers are?